WKSH 97.3FM is a practical advertising medium because it's 100% audio-based. A radio ad is cost-efficient, targeted, easy to track, and extremely effective if done properly. There are many reasons why you or any business owner should use radio as a platform in an advertising campaign.
WKSH 97.3FM reflects the listeners of the D. C. Metropolitan Area. The audiences of each city are unique, and the radio has always done a great job of mirroring the personality of the city. Radio stations that promote or sponsor local events are successful because they directly contribute to the community.